Asia-Pacific Business Research Centre

Client – Asia-Pacific Business Research Centre

Concept stems from the 12 astrological signs mirroring the 12 countries and cities, emphasising on the power to connect multinational institutions introduced through the logo and presenting the core values of the research centre enhancing possibilities of academic research partnership.

Knightmare is the metaphor for our design life and perspective in the industry. Inspired by the fantasy game “Knightmare” in the 80s, the story of Knightmare is about the valiant knight who has to fight his adventure through long stages to defeat demons and rescue Aphrodite. Even though some people might be considered this naming sophomoric, it is the most meaningful mark for us. Being a designer and creator is not easy to achieve your goal. Mostly it seems like walking in the darkness travel. We want to try more and find out the solution of each stage with clients, create a distinctively unique design, bringing forth an innovative experience unseen in the market. As a pledge of our responsibility and loyalty, we are the knight to rescue you. EVERYONE IS OUR APHRODITE.
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